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We-- when I was generated, I was asked by the board to ensure that Canopy is a multiyear development tale with a path to productivity, right? So for me, job one was to ensure that we had the suitable output appearing of our manufacturing possessions and also not have numerous empty coverings or SKU equipping out at retail in Canada.
I inquired to raise top quality so that we can improve customer pull over time, which includes the THC component, and also the group has reacted well, yet it takes a while for that to pull-through at retail. So you're not even always seeing the outcomes of the work that we have actually done on shelf, at a retail yet (canitlever canopy).
That job is still under means. balcony canopy. And as Mike pointed out, we intend to have some things to discuss on our following profits telephone call. And so-- and afterwards finally, I additionally inquired to not construct inventory to ensure that we can have much more attractive gross margins if we placed extra throughput through our plants, however we would simply be building supply.
I believe from here is where-- we have some work to do. And Mike, I would certainly like you to maybe stroll with a develop in your mind where we finished in the quarter from a GP point ofview up to up to our margin target.-- Chief Financial Officer Yeah, I assume truly considering the 7% gross margin reported in the quarter, I assume it's very easy to bifurcate out in between quantity effect on reduced manufacturing volume versus phenomenal activities that return to execution.
And when you readjust for that and look totally at what need to have taken place for the quarter just based upon those effects, that brought us to around 17% or 18% margin for the quarter. And also we think that's a good proxy of what to anticipate over the following quarter or so.
The various other thing that dragged our margin down is truly simply executional items. So getting our pack dates right, to make sure that we can ship product with sufficient life span before it mosts likely to the district (building canopy). There were some production difficulties in terms of getting the phasing of production lined up as though enabled us to offer appropriate service life.
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And that's where the intricacy of our procedure comes right into play, and also this is where the SKU rationalization is truly providing us with a much less complex structure to run our supply chain off of. So my view is when you check out the supply chain in Smiths Falls, we clearly have a large-scale center.
-- BMO Funding Markets-- Analyst Thank you. Extremely helpful. Your following concern originates from Andrew Carter from Stifel. Please go on.-- Stifel Financial Corp.-- Expert Good morning. I simply desired to ask in kind of seeking the change with Acreage. I value the prospective decrease in dilution for Cover and the disadvantage defense right here.
market, listed below your kind of 10% to 15%. I guess provided the interest by Canopy in going after various other alternatives along very little work done to date by Acreage, could you assist us understand the step-by-step ez up instant shelter commitment below of at the very least $87.5 million versus kind of letting this contract run its course and also potentially having complete versatility to pursue various other choices? Thanks.
They have a truly strong strategy to fix those imperfections, and also we really feel respectable regarding that plan. I would certainly likewise claim, Andrew, that the initial transaction left very little wiggle area in regards to outs. As well as so it wasn't as simple as allowing it play out and walking away. It was truly the difficulty for us as well as for the Acreage group was to really recraft a deal that would give them the optimum-- the greatest possibility of success since the other circumstance where they they type of limped along had not been tasty to Property and their shareholders or Cover as well as our investors.
upon permissibility which incidentally I assume, is coming quicker than plainly, people thought it would certainly perhaps a year earlier. And also we're currently seeing the benefit of having our brands in the U.S. market, and also I can not wait to obtain our 2.0 products on the market. So I think it was I believe it was the means to develop an actual victory out of the original plan that we had with Property. canitlever canopy.
-- Expert Many thanks. I'll pass it on. Your next inquiry comes from Bryan sites Spillane from Bank of America. Please go on.-- Financial Institution of America Merrill Lynch-- Expert Hey. Greetings everyone.-- Principal Executive Officer Hey Bryan.-- Financial Institution of America Merrill Lynch-- Analyst I intended to follow-up on Vivien's concern earlier nearly value as well as rates.
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So taking share from the illegal market? And also then just how much of that may be balanced out from a profession down from the extra value-added item right into the worth sector? So I'm simply try to get an understanding of just what that trade-off may be in between obtaining share but also potentially it cannibalizing your existing business?-- President Yeah, so like it's an unusual market when you think of that.
I think we're just stating we're taking share of the worth market that currently exists. I also think that we're in our infancy as an industry, Bryan, in regards to trading consumers up and speaking to them concerning the differences in-- this isn't-- there's been a great deal of discussion on the cannabis space regarding does it end up go being a product organisation? Well, this isn't-- we're denying vehicle components here.